NMIMS JUNE ASSIGNMENTS Prepare an advertising campaign for a newly started chain of restaurant having presence across the country
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SOLVED 2018 JUNE NMIMS
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JUNE ASSIGNMENTS
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NMIMS 2018 MBA ASSIGNMENTS
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PLAGIARISED ASSIGNMENTS
Services Marketing
1. Prepare an advertising
campaign for a newly started chain of restaurant having presence across the
country. (10 Marks)
2. A new brand of airline named
ALM has recently introduced its airline services in India. The brand has an
objective of being the market leader as it has been in other country. India
being a new market for them will require a proper blend of marketing mix
elements. Suggest marketing mix for ALM in India (10 Marks)
3. A nationalized bank is
facing difficult situation with respect to retaining their existing customers
as these customers are shifting to private sector bank or foreign bank. Private
& foreign banks offer better services & work for longer duration during
the day which the nationalized bank lacks. As a consultant a. Suggest a
suitable repositioning strategy for the nationalized bank b. Explain the
element of physical evidence & its importance in nationalized bank
Need
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