NMIMS JUNE 2018 CUSTOMIZED ASSIGNMENTS Briefly describe the research methods that you would use towards this research
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SOLVED 2018 JUNE NMIMS
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NMIMS JUNE 2018 CUSTOMIZED
ASSIGNMENTS
NMIMS 2018
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NMIMS JUNE ANSWER SHEETS
NMIMS
JUNE ASSIGNMENTS
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PLAGIARISED ASSIGNMENTS
Marketing Research
Q1. What is sampling? Which kind of sample is being used in
each of the following situations?
i.
A reporter asks 100 people on the street what do
they think of the current state of crime against women
ii.
A survey is conducted to understand opinions of
people in Gujarat towards the Modi govt. A sample of 100 men and 100 women
across all age groups is chosen uniformly
iii.
A survey
is conducted among neuro surgeons. Starting with the first neuro surgeon, he is
asked to refer to another neuro surgeon and so on. Support with a rationale.
(10 Marks)
Q2. What is a pilot test? What are the considerations that
need to be kept in mind by a market researcher while designing a questionnaire?
(10 Marks)
Q3. You are the Product Manager of a leading telecom company
which is facing stiff competition due to the entry of Reliance Jio. a. State
the management problem(s) that your company might be facing and the
corresponding research objectives that your research will aim to cover (5
Marks) b. Briefly describe the research methods that you would use towards this
research
Need Answer Sheet of this Question
paper
Contact us at
M: 7019944355
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